Strategy and research
ICP and Persona Builder
Clarify who the business should target and how each buyer thinks.
Automation brief
Create practical ICP and persona profiles from business context, VOC, market data, and sales input.
Teams write generic personas that do not guide offers, pages, ads, or sales conversations.
Inputs
What Aria needs
- Business profile
- Customer data
- Sales notes
- Market context
Automation
What the workflow does
- Defines target segments
- Maps pains and buying triggers
- Connects personas to messages and channels
Outputs
What you get
- ICP profile
- Persona cards
- Message map
- Channel recommendations
Why it matters
Turn this recurring marketing task into a repeatable operating habit.
Aria uses this workflow to keep the task clear, the inputs consistent, the output reviewable, and the learning reusable the next time your business needs it.
Related problems Aria can help with
Workflow chain
Related Aria workflows.
Voice of Customer Miner
Extract buying language, objections, desires, and proof from customer text.
Offer Strategy Architect
Clarify, package, and improve an offer before campaigns drive traffic to it.
Campaign Strategist
Build a campaign plan from goal, audience, offer, channels, and constraints.
Private beta
Test ICP and Persona Builder in the Aria beta.
Bring a real business context and a concrete output target. The call is focused on whether this workflow can save time and improve execution quality.